Introducing SquarSwap: A predictive analytics tool to optimize blog growth

I have been helping to setup a blog over the past few months, and during the process a few really tough questions kept coming up:

How do I grow my blog faster?

Why is my blog not growing?

Do readers like my content?

These are all difficult questions to answer, but after thinking about the problem I realized that there is an answer. The solution is a simple measure and improve cycle. The cycle should take place in two steps:


Measure how readers are reacting to published content


Improve by creating more content with a positive reader respone (growing pageviews), and stop creating content with a negative reader response (declining pageviews).

By repeating this cycle, bloggers are constantly pointing themselves toward success, and away from failure. For bloggers who are already experiencing growth, this means that they will be pointing themselves toward the fastest growth. For new bloggers, this can mean finding a niche or discovering reader interests by publishing new types of content.

So what bloggers really need is a tool that can automatically measure reader responses, and constantly tell bloggers what content will give them the most growth in the future.

SquarSwap fills the void of just such a tool by providing three main functions:


Automatically track user responses to content over time


Measure how these responses to content have trended in the past


Most importantly, show which content is most likely to perform the best in the future (i.e. highest pageviews), and provide a forecast for the expected performance of content in the future.

Let's look at a concrete example of how SquarSwap works to improve your blog growth.

Suppose that you write a blog with content that falls into three main content categories: Books, Travel, and Food. Within each of these content categories, you write about several sub-categories like Reviews, Summer, and Travel. Also, the length of each blog post you write varies and you want to know if readers have a preference for post length

How can you take this information about your old posts to grow your blog?

First add content tags to each page in your blog, this will allow the tool to measure the responses to your content correctly.

Page Tags

Then the tool can use pageviews from your blog combined with the content tags to determine which categories of content are growing the most. You can then use this information to determine what content the next blog article should focus on, based on what content is growing the fastest.

Simply Put: The tool will stear you away from content that will not grow your blog, and toward content that will grow it the fastest.

The best part about this is that the tool measures and forecasts this growth on demand. Which means that you are always up to date with what will drive your blog growth, and you will never get stale information.

Forecast Pageviews

So, if you are using this information when you write future content, then from the example above, you might find out that all of your pageview growth is coming from blog posts containing content with the tags #ShortPost and #Food. This is a clear signal that you should tailor your future content to short posts about food if you want to maximize growth.

The opposite is also true. If you find out that pageviews have negative growth for articles with content tagged as #BookReview, then you should stop writing book reviews and try something else. If book reviews ever do catch on in the future, the tool will tell you so and point you back to writing about book reviews.

This system is like a compass for creating blog content - always pointing toward growth.

A compass that is always up to date and points bloggers away from unpopular topics, and toward growing and trending topics. Overtime, bloggers that use this tool will outpace bloggers that don’t.

The tool is currently in Beta, free to use, and we are looking for more test users.

If you would like to join us as a beta user, all you have to do is register an account with your blog domain and install the plug-in. Our tool does everything else for you. It will begin to track your traffic and after about a week or so of monitoring, you will be able to start categorizing your content and finding the signal in the noise.

How it Works

After about a week or so of collecting data, login to the website and add content tags to your blog posts.

You can add/edit/remove content tags for each page containing a blog post at any time and re-run calculation for any metrics provided. All calculations from this tool are made with the most recent data, so you will never be behind what is trending.

The website will automatically aggregate the page growth information for each tag, and graphically display which types of content are delivering the most page growth.

Weekly Growth Rates
Pageview Growth (% by Topic)

In the example chart above, it is easy to see that content about Personal Finance is driving the most pageview growth on a weekly basis, while content about Book Reviews and Restaurants are declining or generating less pageview growth.

This information is vital to users who want to grow their blogs as quickly as possible. It provides valuable information on how they should tailor their future content to trends with the most growth.

If you are interested in trying out the tool for your own blog, please sign up for our free beta trial.

Sign Up

Check out some of our other blog posts:

4 Ways to Monetize a Blog
How to Find a Niche for Your Blog
Introducing SquarSwap: A predictive analytics tool to optimize blog growth