How to Find a Niche for Your Blog

A few years ago, if you told someone you were going to start a blog, they would have called you crazy. In fact, they probably would have told you that blogs are outdated. And yet, according to Statista, the number of bloggers in the US is on pace to reach 31.7 million in 2020.

These numbers are up 12% from 2015, which must say something about the benefits of owning a blog. But the numbers don’t stop there. According to John Carlson, 77% of internet users regularly read blogs. By doing a bit of simple math, that means 3.33 billion of the 4.33 billion internet users read blogs.

With billions of blog users out there, it’s not always easy to figure out which ones to focus on. The question remains…

How do you choose a blog niche?

It’s the biggest stumbling block that holds back wannabe bloggers from the real thing. It’s not easy to pick a niche because every niche isn’t a good niche. Despite what anyone has told you, there is a right and wrong niche to go after.

In this article, we’ll give you an outline of what to consider when choosing a blog niche. We’ll ask you 3 questions about your potential niche to see if it passes the test as a valid blog niche. By the end of the article, you’ll be well on your way to officially launching your blog.

How to Choose a Blog Niche: 3 Questions To Ask

So how do you find a blog niche? Well, by now you should have a few ideas. If you don’t have a clue, just read through the next section to get a few ideas. We’ll go over 3 basic questions you need to answer to see if your niche is a good one.

Let’s jump right in.

1. Do You Love Writing About the Niche?

The first thing you need to ask yourself about it is: Do you love it? And if you love it, are you willing to write about it 1 year from now? How about 2 years from now?

Or, you can look at it this way: Are you willing to write 100 posts about it? 200?

The worldwide web is crowded with blogs that took off with a strong start where the owner published every week for the first month or two. And all of a sudden…

They’re gone.

The biggest issue is that most people who fail with their blog often give up because they don’t actually like the niche they chose. They’re fueled by the hype of finally owning a blog but after the hype dies down, the fuel to keep going is gone.

Before you lock-in your niche, you need to make sure you are really passionate about it.

If you’re still stuck on ideas on how to choose a blog niche, look at the things you already spend time on.


What do you do in your spare time?


What are you really good at?


What do others say you’re good at?


What would others refer to you as an expert in?


What do you love talking about with your friends?


What do you love teaching others about?

Start brainstorming ideas in a Google doc or Word doc and come up with a few topics. If you get excited about a topic, make a note about it. Highlight it. Bold it.

Just remember, you can fake loving your niche for a little while, but if you aren’t passionate about it, it’s going to be hard to keep it going. People will be able to see through it. But when you are really passionate about something, people can tell. And that’s when readers stick around.

If you’re an avid blog reader already (which you should be if you’re wanting to start your own), think of who your favorite bloggers are. When you’re reading their posts, it’s sometimes impossible to look away. It’s not just because they’re good writers. They’re extremely passionate about the topic.

If you can become that person with your niche, then the idea has passed the first test.

But passion alone won’t keep your blog afloat.

Let’s move onto number two.

2. Do Other People Love Reading About This Niche?

If you love the niche, and you can talk and write about it all day, every day, that’s great. But… if no one else wants to read about it, then there’s a problem.

For example, you could be a huge fan of disco hamster cages. Maybe you can write about how to create the perfect hamster cage designed as a disco club and it’s your favorite thing in the world. But if you can’t find anyone to read about it, then what good is that?

You need to make sure other people love the niche because, without readers, your blog is dead.

Thankfully this question is actually much easier to answer than the first. It’s less about ambiguous searching of your own soul, and more about looking at the numbers. You can start off your research to see if people are reading about it by looking at people’s searches.

Here’s how to determine how many people are interested in your niche over a timeframe:


Go to Google Trends


Plug in your niche to the search bar


Select a time frame


See if it’s trending up or down.


Compare it against your other niche ideas.

Not only can you see how many people are searching for your term at any given time, but you can actually see how many people are searching over time. You can set any timeframe and location to see if it’s on an upward, downward, or flat trend. This will also help you determine if it’s worth jumping into something.

If something’s heading down fast, it might not be the best long term niche. But if you can see the numbers getting higher, there’s a good chance that your niche will have great readership to come.

Google Trends is great for showing you if something is trending up or down, but it’s not the most accurate for search size.

Next, you’ll want to use a keyword research tool like Moz Keyword Explorer or Google Adwords Keyword Planner.

Type in your niche keyword and also try out a few long-tail keywords.

For example, maybe you love “disco hamster cages” and you search the term but come up with 1-100 searches per month. But then you decide to search “hamster cages” and see that there’s 5,000-15,000 searches per month.

This means, even though there is very low search volume for “disco hamster cages”, there seems to be enough readership in the “hamster cage” niche that you could possibly go that route instead.

You want to make sure your niche can bring up at least a few thousand searches a month in order to make sure there’s enough potential traffic.

Once you’ve found that you’re passionate about your niche idea and there’s a lot of people passionate about it as well, there’s one final question you need to answer.

3. Can You Make Money From The Niche?

By now, if you’ve played your cards right, you should have a niche in your hands that you can write on. And when you write, enough people will read your blog.

However, if you aren’t able to make money from the niche, then it may not be worth pursuing. Unless you simply just want to build up a blog for pure passion and you’re already retired. In that case, go launch your blog.

But, if you’re determined to make even a side income from your blog and want to make sure it brings in some money, you need to make sure it’s possible or else you’ll waste your time.

Which brings us right back to research.

You can quickly find out if you can monetize your niche by doing a simple search of blogs within the niche.

Look at the top 10 blogs in your niche. Check to see if they:


Have banner ads or other ads displayed on their blog


If they have links to products in their blogs


If they promote their own products

This is a very fast way to find out if other people are making money from the niche.

If the top 10 blogs in your niche don’t have any of these 3 money-making features, there probably isn’t much hope for your niche.

Another idea is to go to Amazon or eBay and start looking at products in your niche. If you can find a ton of products, and you can see that they had hundreds or thousands of reviews on them, you’re in luck. You know that if people are willing to spend money on these products, then you can either promote them directly with affiliate links or create your own products similar to them on your blog.

If you have found your niche, and want to see better growth, try out our predictive analytics plugin and automatically receive forecasts of what content will perform the best in the future to ensure maximum blog growth.

Sign Up

Check out some of our other blog posts:

4 Ways to Monetize a Blog
How to Find a Niche for Your Blog
Introducing SquarSwap: A predictive analytics tool to optimize blog growth